Showing posts with label Consumerism. Show all posts
Showing posts with label Consumerism. Show all posts

Friday, May 11, 2012

Hungry for Games: What The Hunger Games Reveals about Our Lust for Entertainment


Last week I saw The Hunger Games and I was quite unimpressed (my 5-point critique is at the end of this post). Nevertheless, I can see why the film has generated so much buzz and support.  Suzanne Collins' brainchild is a brilliant concept that makes for a wildly entertaining story. It's no wonder that adolescents and adults are devouring these books and spending millions at the box office. This saga even has it's own Wiki.

But one week after seeing the movie I find myself a bit unsettled by something that this movie suggests about my own culture.  While The Hunger Games depicts a dictatorial government (the "Capitol") as the narrative's antagonist, the entire plot could not exist without the underlying assistance of a populace that revels entertainment. It is this hidden leitmotif in The Hunger Games that has me feeling quite disturbed about my own culture.


Like many dystopian movies, the obvious enemy in the Games is the government, those evil [white] men with all the power. The film makes it painfully obvious that "Big Brother" is behind all of this terror and I assume that most audiences - myself included - walk away thinking that Katniss' final foe is the Capitol. Fair enough.


But what about the fans? What about all those wealthy citizens who care more about being entertained than the well being of others? There is plenty in the film that suggests that they are truly responsible for the hunger games. They are the ones who create an ethos of entertainment that has a life of its own. Here's a few examples:


  • When the "tributes" arrive to the Capitol they are greeted by the cheers of eager fans.
  • Katniss is told that her best way to survive is to get sponsors: wealthy fans who contribute money to the best and most entertaining "tributes."
  • The 24 "tributes" are made over and outfitted to fabricate dramatic characters for a more entertaining show. 
  • The Hunger Games TV show host spins information and charms the audiences to maximize amusement.
  • There is a scene in which the president of the Capitol states that he could easily kill off 24 people every year, but the Hunger Games are more manipulative.
  • In the end, Katniss' own freedom is still controlled by the entertainment industry/sponsors; she must continue to play a character for the fans. 


What makes the Games not only possible but culturally functional? It is not the dictatorship, it is the populace that lusts after entertainment no matter the cost. Indeed, The Hunger Games is disturbing on many levels.


Which is why I became so unsettled lately. You see, a few days after seeing the film I saw on the news that Floyd Mayweather Jr. had just won the Middleweight boxing title. In front of a star-studded audience, including Justin Beaver (sp?) and Mariah Carey, he beat Miguel Cotto, earning $32 million. Now that the fight's over Mayweather is scheduled to begin his 90-day jail sentence for attacking his ex-girlfriend in front of her two children. No big deal. After all, he is a great boxer.


Then I began thinking about the Flyers vs. Penguins hockey play-offs and how disturbed I was by the fighting (the hyperlink is to an article titled "Violence Sells"). I don't like fighting in hockey to begin with, but when I saw young boys alongside adult role models banging their hands on the glass while grown men acted like utter savages on ice, I had reached my limit.


Then I began thinking about the TV shows that entertain us by exploiting insecure people... (The Swan  [a plastic surgery competition], The Anna Nicole Smith Show, Jersey Shore).


Then I began thinking about all the talk shows that entertain us by mocking traumatic situations in other people's lives... (Jerry Springer, Maury, and others)


Then I began thinking about the way the PORN industry entertains us while killing women physically, emotionally, psychologically, and spiritually.


Then I began thinking about the video games that entertain us by allowing players to kill Arab terrorists.


Then I began thinking about the music videos that entertain us while dehumanizing women.


Then I stopped.


And I thought: You know, The Hunger Games isn't all that different from my own culture. Sure, we don't have anything like the murderous Hunger Games, but our entertainment isn't exactly life-giving either. In the end, what's the difference?
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MY 5 POINT CRITIQUE:

1) Jennifer Lawrence is GREAT. 
2) The rest of the actors are not. 
3) The camera work is annoying at best; nauseating at worst (no, seriously, it shakes around even when people are just talking. why? I don't know.) 
4) The narrative can be told in literally 4 minutes. The rest is like what happens when a 9th-grader turns a paragraph into a 10-page paper. The film is 2 HOURS & 22 MINUTES.
5) I basically felt like this would be a GREAT book to read - very exciting and fun - but it was not adapted to screen very well IMHO.

Tuesday, March 27, 2012

Blind Consumers and Brother Bartimaeus

This self-authored post originally appeared at ThinkChristian.net

Historically, Apple has had an incredibly effective advertising campaign and the company’s latest commercial is no exception. The new ad showcases the iPad's new high-resolution retina display and, as per usual, Apple isn't just selling you their product. They’re selling you an experience. More specifically, in this ad they’re selling consumers a better experience with "the things you care about."

The ad is simultaneously brilliant and aggravating. On the surface it would seem that Apple just wants us to enjoy the things we care about. But Apple's slight of hand convinces us that we need the iPad to enjoy the things we care about. It is not "simply you and the things you care about." It is you and the iPad and the things you care about.

Apple portrays itself as innocent and caring. The ad is clean and white, with a bunch of colorful images of nature and human beings (even a subliminal message that the iPad will help you read to your children!). These are the things you care about and we want to help you enjoy them, implies the serene voiceover. But the blatant hypocrisy is that Apple's sole objective is to get between you and the things you care about. The screen is so clear that you won't notice that there’s an iPad between you and the things you care about.

And that’s really why I love/hate this commercial. I hate it because it skillfully portrays the iPad as something and nothing at the same time. It is an iPad, (something) but it easily dissolves into the fabric of our lives and becomes unseen (nothing). Like many of the things that get between you and the things you care about, the iPad is designed to become incognito.

Apple understands that life is really all about the things we care about. As a Christian, my relationship with the Triune God is at the top of the list. But it’s not the obvious things that get between me and God; it’s the things that remain unseen, dictating my behavior without me knowing. It’s those “high-resolution” habits that are so clear that we continually look (and live) through them without even knowing they’re there.

Over the past few years I’ve learned that just about anything can get in the way of my relationship with God and the people I care about. My reading habits, my ministry or even my theology itself can get between me and God. It’s always those things that have become incognito. They are something, as they influence us and get in the way of the things we care about. And they are nothing, as they remain unseen, hiding in our blind spots.

I wonder if that’s why the Gospels display Jesus healing so many people who are blind. Perhaps it’s not only to illustrate Jesus’ power in the Spirit and the presence of the reign of God, but to teach us to cry out, like blind Bartimaeus, “I want to see!” so that we too can rise and follow Him on the way.

Thomas Merton once wrote that our role as consumers depends on our belief in the product’s promises. I would agree. But I might add that our role as consumers depends on our passivity to let products dissolve into the fabric of our lives and become both something and nothing. Our role as disciples of Christ, however, depends on the exact opposite: to actively confess the things that get between us and God, and ask to receive our sight. Only then can it truly be “you and the things you care about.”