So I've been working on a presentation about the church and postmodernism and I seem to have discovered a fairly large bias in our postmodern savior, the internet. It turns out that the default race for search engine image searches is - you guessed it - white.
I came across this as I was searching for images for my presentation. As I searched Google for images I began to notice that all of the people in my searches were white. Now, I realize that postmodernism is a very white (and predominately male) phenomenon. But I was not always searching for specifically postmodern people/things/ideas. Hence, it came as a surprise to me to realize that all of my search results were predominately white. Check out some of these searches and image results.
First, I searched for "Postmodern" and got a random array of images:
Later, I searched for "Health Magazine" and got a nice survey of smiling, white faces:
After that I searched for "iPhone Users" and got this:
I also searched for "Mens Health"...
As I began to notice the trend I decided to go a bit more generic to see if Google's bent was verifiable or not. So I searched for something vague and universal: "woman jogging."
Uh oh. Bent confirmed. So I tried "Man jogging" ...
Apparently only white men and women (and Barack Obama, the only black man many white people know) enjoy jogging.
What about kids? I tried "boy eating" and "girl eating." All white:
OK. So there is clearly a white bias for Google. What about Yahoo!? I tried the same searches at Yahoo! and discovered the same results.
"Woman Jogging" -
"Man Jogging" -
"mens health" -
"Womens Health" -
"Boy Eating" -
"Girl Eating" -
All of this is both fascinating and sad. I find myself wondering two things: Why haven't I noticed this before? And, How would I feel if I wasn't white? I imagine that it would be quite strange if every time I searched for images on the internet I was greeted with images of black women and men (or Arab or Chinese, for that matter). This bias is a cogent reminder that in a world that claims to have left racism in 1964, we still have a long way to go.
I invite you to do your own internet searching and see what turns up.* If, like me, you discover a racial bias, ask yourself how it might feel to be on the other side of your race.
*Beware that image searching is a dangerous endeavor and you may encounter images that you do not wish to see. Check the "Safe Search" settings in your search engine to limit any unwanted images.
Josh!!!! you are soo funny but you are right there is a bias...Try to do the same experiment using google's version in other countries like google.ca or google.zw ...who knows_Bobby
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